Bee Aid

Magners® launches ‘Magners Bee Aid,’ a campaign to help save 1.5 million urban bees in the UK and Ireland. Magners has teamed up with the British Beekeepers Association (BBKA) and the Federation of Irish Beekeepers Associations (FIBKA) to offer twenty-five Magners Facebook fans the chance to become fully-fledged urban beekeepers.

These apiculture aficionados will be awarded with an Urban Beekeeping Scholarship from the BBKA and FIBKA that will train, educate and provide them with everything they need in order to create an urban hive and look after a bee colony of their own.

While honey bees are commonly associated with the rural countryside – urban bees are just as important as their country cousins when it comes to making the important everyday things we need to grow – in London for example, there are over 2,500 urban bee hives alone however the number of bees, in the UK is in dramatic decline.

Kirsty Hunter, Head of Marketing at Magners said: “Magners® understands just how important honey bees are. After all it’s the bees that pollinate the apples in the Magners orchards which are blended to give Magners its unique taste. Without bees there simply wouldn’t be any Magners® Cider.

“In Clomell the home of Irish Cider, we have a specialist beekeeper who keeps his hives in our orchards. This dedication means the bees pollinate the apples, which in turn ensures we can make great tasting cider.”

To be in with a chance of winning a Beekeeping Scholarship with the BBKA and FIBKA through the Magners Bee Aid campaign, simply visit http://www.facebook.com/magnerscider and, using the on-line entry form, tell us why in 100 words or less, you think you have what it takes to become an urban beekeeper. Scholarships will be awarded to those who demonstrate a genuine passion and interest to take up beekeeping and help save bees and all training will be professionally administered through experts at the BBKA and FIBKA. Terms and Conditions apply.