As a key player in the UK agricultural industry, New Holland knows that if the honey bees are in crisis, then it may not be long before the farmers are affected too.
It's not just horticulture that could be damaged. It affects the rape seed and other harvests too. Because of this, New Holland has forged a special relationship with the British Beekeepers Association to support the work they are doing.
New Holland already strives to be at the forefront of green technology: All new Holland tractors are able to run on 100% bio-diesel and the company has developed the first hydrogen tractor. New Holland sees its work with the BBKA as a very important extension of its environmental policy.
As well as providing essential funding for the BBKA, New Holland will use its extensive dealer network and customer base at key agricultural shows and events to raise awareness of the crisis amongst farmers, land-owners, fruit growers and contractors.
New Holland has also pledged to support the BBKA in its bid to educate the public about the importance of honey bees in the environment and the impact the crisis could have on our national food security.
This is a logical step for New Holland: New Holland products are used to harvest crops such as oilseed rape and New Holland's tractors are designed for orchards and other specialist applications. And it is clear that New Holland customers who use these machines rely greatly on honey bees for their livelihood.
As a corporate member of the BBKA, New Holland will be working with the British Beekeepers Association to help them try and find a solution to this crisis.
Go to the New Holland website for more information.