#BRINGBACKTHEBEES CAMPAIGN WINS

INAUGURAL VOGUE BEAUTY AWARD

Burt’s Bees scoop Champion of Sustainability accolade for its work to support honeybees and pollinators.

Burt’s Bees has won this year’s Vogue Beauty “Champion for Sustainability” Award for its 2017 #BringBackTheBees campaign, working with the British Beekeepers Association (BBKA).

The #BringBackTheBees campaign aimed to highlight the plight of the honeybee to the public, while providing a way for people to help all pollinators by buying a limited-edition Burt’s Bees lip balm. For every Limited Edition Coconut & Pear lip balm sold, Burt’s Bees pledged to plant 5,000 wildflower seeds. 

The wildflower seed mix was then distributed to members of the British Beekeepers’ Association, who pledged to plant the mix in locations across the country, benefitting their own hives of honeybees and other pollinators. A total of 57 different local beekeeping associations planted the seeds. The seed mix contained 26 perennials meaning the flowers will return every year to provide an on-going supply of forage for honeybees and other pollinators.

Ahjaz Khan, General Manager of Burt’s Bees® Europe commented,

At Burt’s Bees we are committed to navigating a path to The Greater Good. One of the initiatives that really excites me is the impact that we can have on honeybee health. #BringBackTheBees helps to raise awareness on the plight of the disappearing bee and engages people to learn more and take action.

“Being awarded Vogue’s Champion for Sustainability really is a great brand accomplishment, coming not only from the most prestigious fashion and lifestyle publication, but also because it was delivered by over one million reader votes across 22 highly competitive categories.

After the success of the 2017 campaign, Burt’s Bees has continued its #BringBackTheBees campaign by planting 5,000 wildflower seeds, in association with the BBKA, for every Limited Edition #BringBackTheBees Strawberry lip balm purchased in the spring of 2018.

Burt’s Bees and the British Beekeepers Association also work together on the BBKA’s Adopt a Beehive charitable scheme, which allows members of the public to adopt a beehive from one of ten regions across the UK. All members receive a welcome pack, which includes, amongst other things, a Burt’s Bees product, and three seasonal updates a year from their adopted hive. All funds go into educational and research projects to support honeybee health.

Margaret Murdin, Chairman of the BBKA, said:

Collaborating with Burt’s Bees, both through the #BringBackTheBees campaign and the Adopt a Beehive scheme, is a pleasure as the company cares deeply for the environment and the magnificent little honeybee. Honeybees are increasingly under threat from a range of factors, including a lack of suitable forage, and this campaign is pro-actively trying to change that by creating wildflower pollinator patches across the country.

“To win the Vogue Beauty Award is a great way to recognise Burts Bees  support for honeybees and the BBKA, and the Association hopes to continue the success of our work together in the future.

Simon Rimmer and Tim Lovejoy name-checking Adopt a Beehive live on Channel 4's Sunday Brunch yesterday morning.